United Farm Workers and UFW Foundation to host fundraising screenings of new Cesar Chavez film
“Cesar Chavez: An American Hero" debuts March 28 in theaters nationwide
The United Farm Workers (UFW) and the UFW Foundation will screen “Cesar Chavez: An American Hero” at a series of special red carpet events planned in some major California cities and in Washington, D.C. during the movie’s opening weekend. (See locations listed below)
The movie, which opens nationwide in 100 cities on the weekend of March 28, depicts the life and struggles of Cesar Chavez, the legendary founder of the United Farm Workers of America, as he led thousands of farm workers in nonviolent protests, marches, strikes and unprecedented boycotts worldwide. More than four years in the making, director Diego Luna presents a powerful cinematic portrait of the legendary activist. Starring Michael Peña (“End of Watch”, “Crash”) in the leading role, along with America Ferrera (“Ugly Betty”, “End of Watch”), Rosario Dawson (“Sin City”, “Seven Pounds”) and John Malkovich (“In the Line of Fire”, “Red” and “Red 2”). This is the first major motion picture about an icon for Latinos in the United States. Yet, by genuinely portraying Cesar Chavez as a hero for all Americans, the movie also tells a story about our country that every American should see.
Money raised at these special red carpet events will help to support both the UFW and the UFW Foundation. The UFW today continues to help farm workers organize and negotiate new contracts that dramatically change their lives while continuing to ensure their legal protection of the most basic worker rights. The UFW Foundation is a 501(c)3 founded on the values and principles of Cesar Chavez. It works to serve farm workers and other low-income Latino immigrants living in underserved communities.
Tickets for the different events are on sale now and can be purchased online: http://www.ufw.org/_board.php?mode=view&b_code=org_key_back&b_no=14951&page=1&field=&key=&n=60
Sponsorship opportunities are still available. For more information contact UFW: Teresa Romero 661-823-6105 or UFW Foundation: Ian Dougherty @ 323-264-2700 ext 207
Scheduled Screenings (Click here for updated details)
Friday, March 28, 2014:
San Diego, CA-Fundraising Reception: Stingaree Night Club, 454 6th Ave, San Diego, CA 92101, from 6 – 8:00 p.m. Movie Screening: Reading Cinemas Gaslamp 15, 701 5th Ave., San Diego, CA 92101. VIP Early Entrance: 8:30 p.m., Movie Starts: 9 p.m.
Oxnard, CA- Fundraising Reception: UFW Office, 920 S. ‘A’ St., Oxnard, CA 93030, from 6 p.m. -7 p.m. Movie Screening: Plaza Cinemas 14 255 West Fifth St., Oxnard, CA 93030, at 7:45 p.m.
Sacramento, CA- Fundraising Reception: Seasons 52 Fresh Grill, 1689 Arden Way, Suite 1065 Sacramento, CA 98515, approximately at 6 p.m. Movie Screening: Century Stadium 14, 1590 Ethan Way, Sacramento, CA, 95825, starts approximately at 8:30 p.m.
Saturday, March 29, 2014:
Bakersfield, CA- Fundraising VIP Red Carpet Cocktail Reception: Bakersfield Marriott at the Convention Center, 801 Truxtun Ave., Bakersfield, CA 93301, from 4 p.m. – 6:15 p.m. Movie Screening: Maya Cinemas Bakersfield, 1000 California Avenue, Bakersfield, CA 93304, at 7 p.m.
Sunday, March 30, 2014:
West Los Angeles, CA – Movie Screening: The Landmark, 10850 West Pico Blvd., Los Angeles 90064, at 5 p.m. Fundraising Reception and program: Westside Tavern, same complex, immediately following the screening.
Salinas, CA-Movie Screening: Maya Cinemas Salinas 14, 153 Main St., Salinas, CA 93901, at 4 p.m. Fundraising VIP Red Carpet Cocktail Reception: Steinbeck Center, 1 S. Main St., Salinas, CA 93901, from 7 – 9:15 p.m.
Fresno, CA- Movie Screening: Edwards Fresno Stadium 22 Cinemas (River Park),
250 E Paseo Del Centro, Fresno, CA 93720, at 5 p.m. Fundraising VIP Red Carpet Cocktail Reception: Ruth’s Chris Steak House, 7844 N. Blackstone Avenue, Fresno, CA 93720, from 7 – 9:15 p.m.
Washington, D.C.- Movie Screening: Regal Gallery Place Stadium 14, 707 7th St., NW Washington, DC 20001. Fundraising Reception and program: Reception to follow at the theatre.
###