March 24, 2014
Salinas to host fundraising
screening of new Cesar Chavez film
“Cesar Chavez: An American Hero” debuts March 28 in theaters nationwide
WHAT: The United Farm Workers (UFW) and the UFW Foundation will host a special red carpet event fundraiser as part of the national release of “Cesar Chavez: An American Hero” in Salinas, California. The special screening is one of several events planned in some major California cities and in Washington, D.C. during the movie’s opening weekend.
WHO: Special guests include, UFW National Vice-President Armando Elenes; Supervisor Fernando Armenta; Chavez family members.
WHEN: Sunday, March 30, 2014
Movie screening at 4 p.m. Fundraising VIP Red Carpet Cocktail Reception: 7 – 9:15 p.m.
WHERE: Movie Screening: Maya Cinemas Salinas 14, 153 Main St., Salinas, CA 93901. Fundraising VIP Red Carpet Cocktail Reception: Steinbeck Center, 1 S. Main St., Salinas, CA 93901.
Event sponsors include, Southwest Airlines (Presenting Sponsor).
NOTE: Due to limited space, all media outlets wanting to cover must RSVP by Tuesday, March 25, 2014 in order to have access to the reception and theater on the day of the event.
BACKGROUND: The movie, which opens nationwide in 100 cities on the weekend of March 28, depicts the life and struggles of Cesar Chavez, the legendary founder of the United Farm Workers of America, as he led thousands of farm workers in nonviolent protests, marches, strikes and unprecedented boycotts worldwide. More than four years in the making, director Diego Luna presents a powerful cinematic portrait of the legendary activist. Starring Michael Peña (“End of Watch”, “Crash”) in the leading role, along with America Ferrera (“Ugly Betty”, “End of Watch”), Rosario Dawson (“Sin City”, “Seven Pounds”) and John Malkovich (“In the Line of Fire”, “Red” and “Red 2”). This is the first major motion picture about an icon for Latinos in the United States. Yet, by genuinely portraying Cesar Chavez as a hero for all Americans, the movie also tells a story about our country that every American should see.
Money raised at these special red carpet events will help to support both the UFW and the UFW Foundation. The UFW today continues to help farm workers organize and negotiate new contracts that dramatically change their lives while continuing to ensure their legal protection of the most basic worker rights. The UFW Foundation is a 501(c)3 founded on the values and principles of Cesar Chavez. It works to serve farm workers and other low-income Latino immigrants living in underserved communities.
Tickets for the different events are on sale now and can be purchased online: http://www.ufw.org/_board.php?mode=view&b_code=org_key_back&b_no=14951&page=1&field=&key=&n=60
Sponsorship opportunities are still available. For more information contact UFW: Teresa Romero 661-823-6105 or UFW Foundation: Ian Dougherty @ 323-264-2700 ext 207
At least fourteen Cesar Chavez film screenings, which will include more than 1,000 farm workers, will be held this week. Pantelion Films and the cast of the “Cesar Chavez” movie will host a special screening with hundreds of farm workers at the historic Forty Acres in Delano on Tuesday, March 25, 2014. On opening weekend, fundraising events will be held in Sacramento, San Diego, Bakersfield, Fresno, Salinas, Oxnard, West Los Angeles, New York City, and Washington D.C. The UFW has partnered with FWD.us, a tech industry immigration reform advocacy group co-founded by Facebook’s Mark Zuckerberg, to host screenings in San Francisco, Chicago, Austin and Miami. UFW President Arturo S. Rodriguez will be a speaker at the San Francisco event.
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